on a high

Adverts generally are be the bane of my affair with the silver screen. But then, just before the mediocrity of these duplicitous marketing gimmicks manage to induce projectile vomitting, something catches your breath, and suddenly you're rendered speechless, in complete and indescribable awe.
The advert that has taken a hold as such of me is Sky One's (UK cable TV company) ad featuring Danny Way, one of the most legendary skate-boarders of his time.
HONESTLY!!!! The videography is bloody awesome and the accompanying music by Regina Spektor (the song is entitled Us) very poetically contrasts with the whole extreme element of this sport.....very cool....very cool indeed.

That's a shot from the videoclip. 'Nuff said. ;)



www.dannyway.com